SCC&TB Achieves Destination Marketing Accreditation
The Sedona Chamber of Commerce & Tourism Bureau announced on August 26, 2014 at their Annual Membership Meeting that they have been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an internationally recognized accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.
“The Sedona Chamber of Commerce & Tourism Bureau (SCC&TB) is proud to receive the Destination Marketing Accreditation from DMAP,” said Joel Gilgoff, Chairman of the SCC&TB. “We are very pleased to be recognized for providing outstanding services in accordance with international standards and benchmarks in this field.”
“By applying for and receiving DMAP accreditation, the SCC&TB has demonstrated a commitment to quality programs and services,” said Jack Wert, DMAP Board Chair. “DMAP accreditation communicates to Sedona community stakeholders and potential visitors that the Sedona Chamber of Commerce & Tourism Bureau has attained a measure of excellence assuring that their trust is well placed and their business is in good hands.”
“We are happy to share this validation with our partners, community and stakeholders,” said Gilgoff. “As one of less than 200 DMOs worldwide to achieve this rigorous accreditation, we anticipate an increased appreciation for our strength and tenacity from our community, region, and state.”
DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships. DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing.
SCC&TB Mission is to serve its 1,000 members by enhancing the economic vitality of the Sedona area. The Tourism Bureau serves the Sedona area by stimulating economic growth by marketing Sedona as a premier travel destination.