Vision, Mission and Values

dmap-sealThe Sedona Chamber of Commerce & Tourism Bureau is a non-profit organization that is made up of businesses and organizations who wish to directly benefit from the products and services available to partners.  In recent years, the SCC&TB evolved its original DMO role beyond that of a promotion or sales agency, to that of a Destination Management & Marketing Organization (DMMO), taking the lead in Destination Management which involves the coordinated and integrated management of the destination mix (stewardship of our natural resources, attractions and events, facilities, transportation, infrastructure, and hospitality resources).

The City of Sedona and the Sedona lodging industry are critical funding partners.  Based on a city ordinance implemented in January 2014, 55% of the bed tax (3.5%) collected is allocated to the contracted Destination Management & Marketing Organization (DMMO) – the Sedona Chamber of Commerce & Tourism Bureau. Based on the contractual agreement, FY14 is the benchmark year.

Effective destination management requires a long-term approach based upon a platform of destination visioning and tourism planning.  The planning should be guided by goals, objectives, and specific projects that promote the sustainability of tourism and align with residential concerns and desires.

Ultimately this work reflects to the SCC&TB mission:  To serve the community by making Sedona the best place to live, work, play and visit.

Chamber Vision:

Sedona, with its legendary red rock beauty, is a world-class, year-round destination providing inspiring arts and culture, exhilarating outdoor adventure and wellness in a friendly and sustainable environment.

Chamber Mission:

To serve the community by making Sedona the best place to live, work, play and visit.

Core Values and Promise to You:

  • Community-minded
  • Professionalism
  • Sustainability
  • Partnerships
  • Innovation
  • Dedication
  • Effectiveness
  • Exceptional service
  • Accountability

Community Promise:

We promise to be good stewards of Sedona and to sustain a reasonable balance between quality of life and economic interests.

Stakeholder Promise:

We promise to provide our stakeholders with opportunities to build and grow their business.

Visitor Promise:

We promise to provide a positive and memorable visitor experience.

Brand Promise:

Sedona will change you.

Our Vision, Mission and Values