Reports and Research

We have a library of information available for the public to use.  If you do not find what you are looking for please contact us for assistance.

Annual Reports & Plans

FY21 Annual Report

FY21 Annual Report Recording Oct 20.2021

FY21 Annual Presentation PDF

FY22 Destination Resiliency Plan

Tourism Bureau

Reports to the City of Sedona

FY22 Reports (July 2021 – June 2022)

FY21 Reports (July 2020 – June 2021)

FY20 Reports (July 2019 – June 2020)

FY19 Reports (July 2018 – June 2019)

FY18 Reports (July 2017 – June 2018)

Monthly Lodging Performance

Smith Travel Research

Sedona Visitor Survey

Sedona Visitors Intercept Survey

Analysis of SCC&TB Marketing Tools

Sustainable Tourism Plan


Verde Valley Tourism Studies

Additional Research

Audubon Economic Impact of Arizona’s rivers, lakes and streams reports

Sedona Fire District

Arizona Office of Tourism

Arizona Business