We have a library of information available for the public to use. If you do not find what you are looking for please contact us for assistance.
Annual Meeting and Report
2020 Annual Meeting Presentation
Marketing Resources
FY21 Destination Recovery Plan
Marketing tools to assist you in gaining business exposure.
Tourism Bureau
Reports to the City of Sedona
FY21 Reports (July 2020 – June 2021)
- November 2020 City Report (October results)
- October 2020 City Report (September results)
- FY20 Audit Report
- September 2020 City Report (August results)
- August 2020 City Report (July 2020 results)
FY20 Reports (July 2019 – June 2020)
- Year-end FY20 Report #4 (July 2019 – June 2020 results)
- Report #2/3 (October 2019 – February 2020 results)
- Q1 FY20 Report (July 2019 – September 2019 results)
FY19 Reports (July 2018 – June 2019)
- Year-end FY19 Report (July 2018 – June 2019 results)
- Q3 FY19 Report (January – March 2019 results)
- Q2 FY19 Report (October – December 2018 results)
- Q1 FY19 Report (July 2018 – September 2018 results)
FY18 Reports (July 2017 – June 2018)
Sedona Visitor Survey
- Annual Comparison 2014-2019
- July – November 2019
- January – June 2019
- July – December 2018
- January – June 2018
Sedona Visitors Intercept Survey
Analysis of SCC&TB Marketing Tools
- Visitor Guide Reader Assessment 2018-2019
- Visitor Guide Conversion Study 2017
- Database Analysis Oct 2016
- Visitor Guide Conversion Study 2014
Events and Presentations
- Strategies for Success: Social Media for Small Business Owners (February 2020) – Presentation – YouTube Video
- Community Pulse (January 2020) – Presentation – YouTube Video
- Strategies for Success: Motivate & Train Your Staff (January 2020) – Presentation – YouTube Video
- Strategies for Success: Juggling the Roles of Owning a Small Business (December 2019) – Presentation – Delegation Worksheet – YouTube Video
- Economic Impact Calculator – click to download and save the excel file (ask Erin Bruce if you need assistance)
- Strategies for Success: 3 Million Visitors: How Do I Get My Fair Share (August 2019) – Presentation
- SCORE – Presentation
- Community Pulse (July 2019) – Presentation – YouTube Video
- Strategies for Success: Presented by TripAdvisor: Manage Your Online Reputation (July 2019) – Presentation
Sustainable Tourism Plan
- Sedona Sustainable Tourism Plan
- Sedona Sustainable Tourism Plan (STP) Fact Sheet
- Sustainable Tourism: Finding the Balance
- Visitor Survey Report
- Resident Survey Report
- Business Survey Report
- Chamber President/CEO on Sustainable Tourism at KSB
- OLLI Lunch & Learn February 2019 on Sustainable Tourism
Social Media
- Facebook 101 – Strategies for Success
- SMSA Video Presentation 2019
- Social Media Conversion Study 2019
- Facebook 101 November 2017
Lodging
- Sedona Hospitality Wage Survey 2020
- Arizona Office of Tourism AZ Communities 2019 Transient Lodging Tax Rates
- Hospitality Salary Survey – Salary Survey 2018
- Regional Lodging Performance and Forecast 2017/2018
- Sedona Lodging Sector Compensation Study 2015
Verde Valley Tourism Studies
- Verde Valley Report March – May 2015
- Verde Valley Report January – March 2015
- Verde Valley Visitor Survey 2014-15
Additional Research
- Local Real Estate Market Update – September 2020
- Spring Break Dates 2020
- Sedona Fun Facts 2019
- RunSedona Profile 2019
- Sedona Bike Share Feasibility Study
- Arizona Winetourism Study 2017
- Sedona 2018 Tax Rates (opens in a new window)
Audubon Economic Impact of Arizona’s rivers, lakes and streams reports
Sedona Fire District
Arizona Office of Tourism
Arizona Business