Board of Directors

Executive Committee

Chairman - Stephanie Giesbrecht

Stephanie Giesbrecht has been a full-time Sedona resident since January, 1996. The 15 years prior to landing in Sedona, Stephanie provided startup infrastructure and systems automation consulting services to large resort development companies located throughout the Continental United States, Canada and the Caribbean under her own company. She earned her commercial helicopter pilot rating in 2000 and flew until 2004, at which time she went back to infrastructure and systems work for Northern Arizona Healthcare, and currently manages both the FMC and VVMC Foundation offices. Stephanie holds current California Real Estate Broker and Arizona Mortgage Broker and Originator licenses offering private money loans, and serves on the Sedona Community Foundation and Sedona Airport Authority Boards of Directors.

Vice Chairman - Linda Goldenstein

A native of northern Arizona, Linda’s family lived on the Hualapai Indian reservation on Route 66 when she was born. She moved to the Sedona area as a child in 1969 and has had a home here ever since. Her family goes back to the 1940s in Sedona and the 1890s in Flagstaff, AZ. She was in the branch banking business for 12 years while raising her two young children. She then followed a job offer in Santa Fe, NM, which led her to opening the Santa Fe Craftsman's Guild, a high-end custom furniture and architectural product company. She sold the company in the late 1990's and joined in an art gallery on Canyon Road, Santa Fe. When 9/11 brought down the Towers she felt it was time to return home to Sedona and the 5 generations of her family living here. Linda felt Sedona was the right place to open her art business and is the Founder and President of Goldenstein Gallery, a gallery known for it's innovative approach and sense of community. The gallery has received national acclaim and has both a local following and collectors that span the globe. Linda and the Gallery have received numerous awards including the Sedona Mayor’s Arts Award, two entrepreneurial awards from the North American Women’s Business Association, voted Sedona’s Best Gallery 11 years running and named #1 on the USA Today’s Top Ten list for best shopping experience in Sedona. The Gallery features over 50 renowned local and regional artists in all styles and mediums including life-size and monumental sculpture. Linda has served in many arts, culture and humanitarian capacities in the community and has created the Arts History Project specifically for recording Sedona’s past art history and art history being made currently by Sedona’s renowned artists. She also has experience in television production and has executive produced 2 movies based in Sedona.

Treasurer - Jeremy Hayman

Jeremy Hayman has been the General Manager at The Sedona Golf Resort in Sedona, Arizona for the past 4 years. Prior to being promoted to Sedona Golf Resort he worked for 5 years as the Head Golf Professional at Eagle Mountain Golf Club in Fountain Hills, Arizona where he started his career with OB Sports. He also worked for The PGA Tour Properties at 2 of their Tournament Players Club Facilities. Jeremy has been a PGA Member for 8 years and also served on the Board of Directors for the Southwest Section for 2 years. Jeremy is a Graduate of The University of South Florida where he received 2 majors, 1 in Marketing and 1 in Finance. Jeremy is married to Dr. Jessica Hayman and they have a son Bodhi, and a black lab named Roscoe.

Secretary - Al Comello

Al Comello has lived in the Sedona area for 15 years and has participated in numerous organizations, events, boards, and community projects and is committed to being part of Sedona’s future by sharing his skills, perspectives and talents. Al has been on the board of the Sedona Community Center for 13 years and is currently President starting in July, 2014. He is the marketing manager of their tax credit fundraiser, which substantially benefits the Community Center’s annual budget. Al has been on the committee of the Chamber’s Good Morning Sedona networking program for over 13 years and currently serves as its chair. He created a non-profit organization called Sedona Fair, Inc., dedicated to creating events which attract locals and visitors alike. This organization gave birth to the the successful fall event, the Sedona Winefest. Al has also been the producer of Sedona Airport’s Airport Day and Family Fun Day for the past 14 years. He is also serving as president of the Sedona Events Alliance, an affinity organization representing the Sedona events community. Al currently owns and operates an advertising agency called Comello Media Services and work on websites, collateral material, event planning, and other marketing related projects. He also has an extensive background in newspaper and magazine publishing and real estate marketing. He is the former Real Estate Editor and Classified Advertising Manager of the St. Louis Globe Democrat, a major daily newspaper in St. Louis.

Immediate Past Chairman - Lonnie Lillie

Lonnie Lillie graduated high school in June of 1984 and moved to Sedona one week later. His first job was a bus boy at the Hideaway Restaurant. In three years Lonnie worked his way up into assistant manager and shortly after became manager. Married in 1990 Lonnie and Lori now have two children, Ryan and Rachel. Lonnie maintained the manager position at the Hideaway Restaurant through the year 2000. In January 2001, Lonnie's father-in-law Leon Lunsway retired as General Manager of the Best Western PLUS Arroyo Roble Hotel and Creekside Villas. Lonnie was the General Manager at the Best Western from 2001 to 2017, where he received certification as a "Certified Hospitality Sale Professional" and a "Certified Hospitality Administrator". In 2015 Lonnie was Arizona Hotelier of the Year. Currently Lonnie is the General Manager of Ambiente Landscape Hotel.

Board Members

Desiree Brackin

Desiree Brackin was born and raised in Chandler, Arizona. She and her husband Kevin were married in 1989. After starting their family, they moved to to southern Oregon and lived there for 8 years, then relocated back to Arizona in 2004 and chose Sedona to live and start a business. Since then, Desiree has become the co-owner and a licensed professional of Brackin Benefits, a local insurance agency offering Health, Medicare, Life and Long Term Care insurance. She has served on the Mystic Hills Board of Directors for 4 years. Desiree was a Sedona Chamber of Commerce Ambassador for 2011 &12 and was awarded the Sedona Chamber of Commerce “2012 Excellence in Service” Award for her dedicated efforts in helping new members fully utilize their membership. In 2012 she began her service on the Board of Directors for the Sedona Chamber of Commerce and has been a member of the Rotary Club of Sedona Red Rocks since 2012. She joined Friend's of the Jack Jamesen Memorial Park committee in 2014. Kevin and Desiree have four daughters.

Whitney Cunningham

Whitney Cunningham began his legal career at the law firm of ASPEY, WATKINS & DIESEL, PLLC in 1993, where he became a partner of the firm in 2000, and managing partner in 2014. Prior to commencing his law practice, he received his undergraduate degree from Northern Arizona University, and his law degree from the Georgetown University Law Center. Both degrees were awarded magna cum laude. While at Georgetown, he was selected to the Order of the Coif and also served as Editor-in-Chief of The Georgetown Law Journal. While in Washington, D.C., Mr. Cunningham served as law clerk to the Hon. George H. Revercomb, Judge of the U.S. District Court for the District of Columbia. After returning to Arizona, he also taught at Northern Arizona University on the topics of mass media law, ethics and public speaking.
Mr. Cunningham’s law practice focuses on complex business, real estate and construction litigation and transactions. He is admitted to practice before the Supreme Court of Arizona, the United States District Court for the District of Arizona, and the U.S. Courts of Appeal for the Ninth and Federal Circuits. His clients range from local family businesses to corporations doing business globally. He possesses extensive experience in both jury trials and complex business and real estate transactions.
In the spring of 2002, Mr. Cunningham was elected to serve on the Board of Governors of the State Bar of Arizona. The Board of Governors is a 30-member board charged with the operation and oversight of Arizona’s Bar. Mr. Cunningham represented Apache, Coconino, Mohave and Navajo counties on the Board. He served as President of the State Bar of Arizona from June 2013 to June 2014.
In addition to legal work, Mr. Cunningham has invested considerable time and energy on behalf of important local causes, such as serving on the boards for the Coconino County Industrial Development Authority, the Flagstaff Symphony Association and the United Way of Northern Arizona. He chaired the United Way’s fundraising campaign in 2000.

Darla DeVille

Darla DeVille is a U.S. Army Veteran, who enlisted after high school, serving three years as a helicopter crew chief at Ft. Carson Colorado, and re-enlisted to serve four additional years in the Army Reserve. She holds a dual Master’s Degree in Education Administration and Curriculum & Development from the University of Wisconsin at Madison and Master Certification in Organizational Leadership from Villanova University. Her undergraduate degree is in the field of education where she taught secondary (6-12) social studies, along with coaching and supervising extra-curricular activities. DeVille is a community leader who has developed extensive networking partnerships throughout the County; currently serving on the United Way of Yavapai County Advisory Board; Yavapai Big Brothers Big Sisters Board, Prescott Downtown Partnership Board, and Bagdad Community Panel. DeVille serves on numerous organizational committees and is an active member of the District 5000 We Rotary Club, based in Hawaii. Darla is a collaborative, networking partner, committed to building meaningful relationships to help improve lives and build strong communities throughout Yavapai County.

Mike Hermen

Mike Hermen has been a Sedona Resident since 1992. He previously resided in Park City, Utah where he gained experience in the tourism industry by working for a Hotel Property Management company. Most recently, he has been the Marketing Director at Pink Jeep Tours for eighteen years. Mike played an integral part in expanding and growing Pink Jeep Tours to Las Vegas, Grand Canyon, and now Scottsdale.
Mike also served as a Board member of the Sedona Chamber of Commerce from 2007-2012 and is a previous member of the Sedona Destination Marketing Program and has represented the Sedona Chamber of Commerce at trade events in Germany and Canada. Mike has also served on the Marketing Committee and the Long Range Strategic Planning Committee, both of which are under the Sedona Chamber of Commerce purview. Mike’s wife Heather and son Nicholas enjoy hiking and exploring the Sedona and Verde Valley region every chance they get.

Kyle Larson

Kyle Larson graduated from the University of Arizona with a Bachelor of Science degree in Business/ Managerial Economics in 2004. Kyle Larson is the third generation of Larson family to run Larson Newspapers. He enjoyed working with the Red Rock News as Advertising Director. He is now the General Manager of the family company which publishes the Sedona Red Rock News, The Camp Verde Journal, and the Cottonwood Journal Extra and he looks forward to running it for the next 40 years.

Carole Peet

I am originally from the East Coast having grown up in New Jersey. My father was the minister for the local Presbyterian Church and my mother was the church choral director and organist. I spent much of my youth immersed in classical music and playing my violin in various orchestras. When it was time to choose a career I changed course and went into healthcare. I began my career as a bedside Registered Nurse and quickly moved up into administrative roles. For the past 17 years, I have held executive positions in healthcare in California, Washington, Colorado and now Arizona. I am passionate about the patient and family experience as they navigate the healthcare system and continue to look for ways to improve our healthcare systems. I am also focused on shifting from sickness care to wellness care and partnering with organizations to improve the health of our communities.
When I am not at work I enjoy hiking, gardening and traveling. Most recently I returned from visiting my daughter in Japan and we had a great experience exploring southern Japan and experiencing typhoons.

Jennifer W. Perry

Jennifer has been coming to Sedona with her family since 1987. In 2003 she and her husband, James, relocated full time to Sedona to raise their two daughters. Prior to moving to Sedona Jennifer was the Vice President of EMD Optima an industrial automation distributorship located in Massachusetts.
While in Sedona Jennifer developed a love of community service and fundraising and has worked with many non-profit organizations across the country including: Ross School, Western Boarding School Association, Lifestyle Center of America, Sedona Public Library, and Camp Soaring Eagle. Jennifer has served on the grant review committee for the Arizona Community Foundation, the City of Sedona and been a guest speaker at the national Meals on Wheels Conference. Jennifer earned her B.A. from Syracuse University and her M.B.A. from Simmons Graduate School of Management. Jennifer is currently the Director of Development of the Verde Valley Sanctuary.

Ralph Woellmer

Ralph Woellmer is the owner of the Matterhorn Shoppes, a retail shopping plaza located in uptown Sedona. Mr. Woellmer is responsible for the operations of the Shoppes and is responsible for future planning at the family owned properties. Mr. Woellmer is also the General Manager/Director of Operations of the Arroyo Roble Resort, a Gold Crown Resort located in uptown Sedona.
A Sedona resident since 1979, Mr. Woellmer is actively involved in the local community, serving currently on the Sedona Lodging Council as its Past President and is an Elder at the Aletheia Church. Mr. Woellmer is actively working with the City of Sedona on various projects including the Uptown Enhancement Project, Route 179 issues and the City of Sedona/Sedona Chamber of Commerce Marketing Committee. Mr. Woellmer was named as the "2007 Arizona Main Street Individual of the Year" for his work with the City of Sedona and Sedona Main Street Program over the past years.