Jennifer Wesselhoff, President/CEO
Jennifer Wesselhoff is the President/CEO of the Sedona Chamber of Commerce & Tourism Bureau. With more than 15 years of organizational management experience, Jennifer oversees all aspects of the Sedona Chamber of Commerce & Tourism Bureau, Visitor Center, Film Office and the Sedona Marathon Event.
Jennifer is an active member of several national and statewide professional organizations. She is the Chairman of the Board of Directors for the Verde Valley Regional Economic Organization, a Past President of Destination Marketing Association West and served on the board of the Arizona Chamber Executives. Appointed by Governor Doug Ducey, Jennifer sits on the Arizona Tourism Advisory Council and was recently appointed by the Secretary of Agriculture as a member of the Resource Advisory Committee. She completed her Certified Destination Management Executive certification with Destination Marketing Association International and she recently served as a guest lecturer for the Sustainable Destination Management certificate course at George Washington University. Jennifer is a Certified Film Commissioner with the Association of Film Commissioners International and co-developed Verde Valley Tourism Council and Scottsdale-Sedona Alliance.
Prior to working at the Sedona Chamber of Commerce & Tourism Bureau, Wesselhoff worked as an English teacher in Japan and spent three years in the hospitality industry in Interlaken, Switzerland. She has knowledge of three foreign languages and holds a Bachelor’s degree in French and a Bachelor’s degree in Communications from Miami University.
Wesselhoff and her husband, Rick, live in Sedona. When not at the office, she can be found running, biking or hiking in the red rocks of Sedona, or cooking and traveling with friends.
Michelle Conway, Director of Marketing
Michelle Conway has extensive marketing experience surrounding the disciplines of branding, advertising, direct marketing, and public relations. Michelle joined the Sedona Chamber of Commerce & Tourism Bureau in the role of Director of Marketing in 2009. Her day-to-day job involves strategic planning, content and creative development, brand and vision leadership, and project management, all with the goal of positioning and promoting Sedona as a premier destination for visitors and the best place to live, work and play as a resident. Michelle has supplemented her Bachelor’s Degree in Marketing with professional advancement training from Desert Sands Chapter of Public Relations Society of America, Dale Carnegie, Toastmasters and the Advertising Agency Management Institute. In her free time, you will find Michelle tooling around Sedona’s many art galleries, attending the city’s various events, and savoring the delicious local cuisine.
Dorie Cowan, Director of Finance
Dorie Cowan joined Sterling Financial in May 2013. She is an Arizona native, born and raised in Flagstaff.
She has over 25 years of business experience with a strong accounting background. She and has enjoyed a myriad of working environments. Dorie owned her own personal assistant business, managed several medical offices, worked for Sherwin Williams Co. Credit Division, and managed a magazine publishing company for over nine years. She brings a positive attitude, respect and dedication to her work environment.
When not working she enjoys spending time with her husband Mike, their dogs Tucker and Riley, walking and working on their home.
Kegn Moorcroft, Director of Communications
Kegn Moorcroft, Director of Communications for the Sedona Chamber of Commerce & Tourism Bureau, studied Marketing at Northern Arizona University and has several years of experience working closely with media, film and event professionals. After college, Kegn ventured to Micronesia where she worked as the Event Manager at an all-inclusive resort in Saipan for three years. Her areas of expertise include social media, website maintenance, and writing/editing newsletters, blogs, newspaper articles and press releases. Born and raised in Sedona, Kegn loves swimming, horseback riding, yoga, dancing, cycling, hiking and dining out alongside her husband Eric.
Donna Retegan, Director of Visitor Services
Donna joined the Chamber Team in 2009 as the Membership Coordinator at the Administrative Office and in 2011 became the Director of Member Development. Donna has lived in Sedona since 1997, and was born and raised in Northwest Indiana. She enjoys spending time with her husband Greg and their two daughters, Rachel and Lauren. She is a graduate of Verde Valley Leadership, Class VII and is a member of the Cottonwood Toastmasters Club. She is passionate about the Sedona Chamber of Commerce & Tourism Bureau and living in beautiful Sedona.
Teri Ruiz, Director of Partner Services
Teri has been a resident of Sedona for over a decade, after coming here from her home town of Los Angeles, California. She is a graduate of Northern Arizona University. Teri has been a high level professional in sales and service positions for more than two decades and truly enjoys interacting with and assisting Chamber partners.
Sachiko Sado, Director of Tourism Development
Sachi was born in Mishima, Shizuoka, Japan. She started at the Chamber of Commerce in 2002 as an intern from Northern Arizona University and has been in the destination marketing industry since then. Her main responsibilities are in international and domestic travel trade industry sales. She possesses a Bachelor of Arts Degree in English Literature and a Bachelor of Science Degree in Parks and Recreation Management. Her professional experience in Tokyo, Japan included the roles of Membership Services Manager for ALE (Actual Living English) Membership with International Resources, Inc., Student Advisor with Berlitz Japan, and administrative positions within the tourism and hospitality industries.
Brenda Andrusyszyn, Visitor Center Manager
Originally from Auburn, ME, Brenda was educated at Edward Little HS in Auburn and Husson University in Bangor, ME. Brenda has held Administrative Assistant positions with General Telephone Company in Westfield, IN, Nabisco Foods in Morristown, NJ and Del Monte Foods in Arlington Hts., IL. In 1993 Brenda started a part-time career as a certified Jazzercise instructor and franchise owner in Illinois eventually going full time and building her business to six suburban Chicago locations, 55+ weekly classes, 18 instructors and over 500 regular customers. In 2005, Brenda's business was the #1 franchise in the state of Illinois. After moving to Sedona in 2006, she conducted classes at the Oakcreek Country Club until her retirement in May of 2012. She began her career with the Chamber of Commerce as a volunteer in 2010, became a part-time employee in June of 2012 and full time employee in September 2012 as the Visitor Center Manager. Brenda assists the Director of Visitor Services with recruiting, training and scheduling the volunteers, managing the retail sales and assisting Chamber members and visitors to Sedona.
Leslie Brearley, Tourism Sales Manager
Leslie Brearley, Tourism Sales Manager for Sedona Chamber of Commerce & Tourism Bureau, received her Bachelor of Science degree in Arts Management at Northern Arizona University. Leslie is a Sedona native, and recently returned to Sedona after living in other locations such as Flagstaff, Phoenix and New Orleans. Leslie joined the Chamber Team in 2017 and previously worked for Marriott International in several capacities, most recently as a Sales Manager in their National Group Sales office. Her areas of expertise include sales and account management and hospitality sales. When not at the Chamber, Leslie can be found spending time with her daughter Abigail, hiking with her dog Ollie, traveling or exploring fun and unique weekend activities in the local area.
Erin Bruce, Office Manager
Erin Bruce was born in Houston, Texas. She graduated with a Bachelor’s Degree in Hotel and Restaurant Management from the University of Houston. She moved to Sedona in 1996 as a Food Service Director for the Sedona Oak Creek School District. When she had her first son, Erin worked part time at the Wild Toucan, and then later drove as a tour guide for Sedona Trolley. She enjoyed getting to know our local families while working at the Big Park Community School as an attendance secretary. Erin and her husband, Jason enjoy their two boys and all the fun of parenthood. Erin loves Sedona as a community to live in, and to share with family and friends.
Sheryl Curtis, Digital Marketing Manager
Sheryl Curtis, Digtal Marketing Manager, received her Bachelor’s Degree in Marketing from the University of Oregon. With many years of business, eCommerce, hospitality and retail experience, Sheryl’s online background includes web and eCommerce development for many resorts and businesses in the SouthWest. Sheryl joined the Chamber Team in 2013 as the Digital Marketing Manager. She can be found with a camera in hand, hiking the many trails or enjoying gardening in her yard in VOC.
Jason Schrader, Partner Services Coordinator
Jason Schrader, Partner Services Coordinator for the Sedona Chamber of Commerce & Tourism Bureau, joined the team in 2016. Jason’s daily activities include administration of the customer relationship management (CRM) software, responsibility for accuracy and integrity of all partner data, and development of internal and external training programs including relevant documentation as needed.
Born at a US Air Force Base in Hahn, Germany, Jason grew up in a military home, attending various schools in Florida, New Jersey, North Carolina, and Nevada. He studied and graduated with high honors in Systems Technology Support at Advanced Technologies Academy, a sub-set of information technology focused on network management and support. He then studied two years in Management of Information Systems at UNLV, during which he met his wonderful wife Kristin as her tutor in a programming class. They were married in Sedona at the Sky Ranch Lodge on May 9, 2015.
A former IT business owner and forever a techie, Jason currently volunteers as a UNITE Instructor and volunteer for BleepingComputer.com. UNITE stands for Unified Network of Instructors and Trained Eliminators, and represents an international community of trained technical experts who offer their help free of charge through an Internet forum. When not working, Jason and Kristin love being outdoors, whether it is hiking, swimming, or working in their home garden.