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Flagging Indicators Mean a Fresh Marketing Campaign is Essential

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 24, 2023   Arizona Office of Tourism has hired its new director Lisa Urias, an Arizona Community Foundation leader with more than 20 years of experience in multicultural marketing and public relations. Sedona is a critical piece in Arizona’s tourism tableau, so I touched base with…

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Sedona is preparing for one of its biggest events of the year

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 17, 2023   This past weekend, Arizona rocked it with major back-to-back sports events such as Super Bowl LVII and the Waste Management Phoenix Open. Nearly 73,000 fans were expected to descend upon State Farm Stadium in Glendale for the Super Bowl, while The WM Phoenix…

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Community Events designed to stimulate conversation

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 10, 2023   Thanks to everyone who engaged in the Community Pulse event yesterday at the Performing Arts Center at Sedona Red Rock High School. Getting in-person updates from community leaders — plus the chance to ask questions — is an authentic ‘town hall’ experience. It’s…

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A new direction in marketing during uncertain times

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 3, 2023   The most immediate critical issue for the Chamber is helping steady the local economy in uncertain times. Tourism has slowed. From hotels and shops to restaurants and art galleries, businesses are feeling the pinch: 77% of respondents to a recent Chamber survey said…

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The Right Kind of Marketing Can Address Tourism Challenges

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS January 27, 2023   How do you feel about Colorado?  What about Utah?  Can you make a mental distinction between these neighboring states even though they share a border, a tourism economy and the Rocky Mountains? You can, of course. Establishing those distinctions is one function of…

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2023 Means Working Together to Face Economic Challenges

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS January 6, 2023   This first week of the new year finds us enthusiastic about 2023 — well-rested and ready — after a wonderful holiday season. Although economic forces kept 2022 from being the full recovery year we had hoped for and will remain challenging for the foreseeable future,…

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