Marketing Minute: Social Media Collabs One of the easiest ways to reach more people on social media is to stop trying to do everything alone. A social media “collab” is simply when two businesses, organizations, creators, or community partners team up on a post, reel, event, giveaway, spotlight, or shared promotion. Instead of only talking…

Marketing Minute What Summer Visitors Are Really Looking For Summer in Sedona is not just a busier season. It is a different kind of customer experience. Visitors are arriving with a different pace, a different mindset, and often a different set of needs than they have during cooler times of year. Many are warm, tired,…

Marketing Minute Make Spring Break Traffic Easier to Capture Spring break brings a significant increase in visitors to Sedona, creating valuable opportunities for local businesses across retail, hospitality, dining, wellness, tours, and services. It also brings added pressure, including heavier traffic, crowded parking areas, longer wait times, and customers making quick decisions while navigating a…