leadership Archives

Making Sedona a better place

THIS ARTICLE APPEARS IN THE RED ROCK NEWS March 17, 2023 As the Sedona Chamber of Commerce & Tourism Bureau’s President and CEO, it is my mission to help make a difference in Sedona. On March 8, International Women’s Day, we honored Sedona’s women with a special luncheon at Poco Diablo Resort by holding…

Celebrating Sedona’s Women Leaders

THIS ARTICLE APPEARS IN THE RED ROCK NEWS March 3, 2023 Exciting News! The Sedona Chamber of Commerce & Tourism Bureau’s second annual International Women’s Day Luncheon at the Poco Diablo Resort to be held on March 8 is sold out. But, you can still participate even if you can’t attend. The proceeds for this…

Flagging Indicators Mean a Fresh Marketing Campaign is Essential

THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 24, 2023 Arizona Office of Tourism has hired its new director Lisa Urias, an Arizona Community Foundation leader with more than 20 years of experience in multicultural marketing and public relations. Sedona is a critical piece in Arizona’s tourism tableau, so I touched base with…

Sedona is preparing for one of its biggest events of the year

THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 17, 2023 This past weekend, Arizona rocked it with major back-to-back sports events such as Super Bowl LVII and the Waste Management Phoenix Open. Nearly 73,000 fans were expected to descend upon State Farm Stadium in Glendale for the Super Bowl, while The WM Phoenix…

Community Events designed to stimulate conversation

THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 10, 2023 Thanks to everyone who engaged in the Community Pulse event yesterday at the Performing Arts Center at Sedona Red Rock High School. Getting in-person updates from community leaders — plus the chance to ask questions — is an authentic ‘town hall’ experience. It’s…

A new direction in marketing during uncertain times

THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 3, 2023 The most immediate critical issue for the Chamber is helping steady the local economy in uncertain times. Tourism has slowed. From hotels and shops to restaurants and art galleries, businesses are feeling the pinch: 77% of respondents to a recent Chamber survey said…

The Right Kind of Marketing Can Address Tourism Challenges

THIS ARTICLE APPEARS IN THE RED ROCK NEWS January 27, 2023 How do you feel about Colorado? What about Utah? Can you make a mental distinction between these neighboring states even though they share a border, a tourism economy and the Rocky Mountains? You can, of course. Establishing those distinctions is one function of…

Redefining tourism management is a critical, yet chaotic process

THIS ARTICLE APPEARS IN THE RED ROCK NEWS January 20, 2023 True or false: Does city tax dollars paid by Sedona residents fund the Sedona Chamber of Commerce & Tourism Bureau? Many people persistently believe this, though it has never been true. The Chamber’s support comes from more than 700 members who pay an…

Chamber welcomes new businesses partners

THIS ARTICLE APPEARS IN THE RED ROCK NEWS January 13, 2023 The new year is a time for a fresh start, and we are delighted to see that in January, new local businesses and Chamber members are emerging – a testament to Sedona’s economic dynamism. Since October, we have noted the opening of new…

2023 Means Working Together to Face Economic Challenges

THIS ARTICLE APPEARS IN THE RED ROCK NEWS January 6, 2023 This first week of the new year finds us enthusiastic about 2023 — well-rested and ready — after a wonderful holiday season. Although economic forces kept 2022 from being the full recovery year we had hoped for and will remain challenging for the foreseeable future,…