Sedona is Poised for a Renaissance

By David Key Sedona is at a turning point. According to Neilsberg Research, our population declined by 13% between 2009–2010 and another 6% from 2019–2020. During that same recent period, enrollment in our public schools dropped nearly 10%, based on...
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How Small Businesses Can Optimize Key Functions with Limited Time

Running a small business often feels like juggling flaming torches while riding a unicycle. With more tasks than hours in the day, owners and small teams must wear multiple hats—sales, marketing, operations, customer service, human resources, finance, and supply chain—without...
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Experiential and Nostalgia-Driven Tourism for Small Businesses

Introduction In 2025, travelers are seeking more than just destinations—they want immersive, memorable experiences that connect them to culture, history, or personal nostalgia. Experiential tourism, including trends like “set-jetting” (visiting film or TV locations) and “noctourism” (nighttime activities like stargazing),...
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The New Retail Playbook: How Smart Retailers Are Turning Economic Headwinds into Competitive Advantages

Retail executives expect the industry to grow by mid-single digits on average in 2025, despite facing economic pressures, fragmented consumer behavior, and rising operational costs. The winners in this challenging landscape aren’t just weathering the storm—they’re using these headwinds as...
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Scaling Your Coaching, Counseling, Wellness Business

The wellness industry has reached $4.5 trillion globally, yet most solo practitioners remain trapped in the time-for-money exchange that limits their growth potential. While one-on-one sessions will always be the heart of wellness practice, the most successful practitioners in 2025...
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New AI Innovations in Travel Marketing Emerging in 2025

Artificial intelligence is transforming travel marketing through hyper-personalized recommendations, dynamic pricing, and automated customer interactions. As travelers increasingly use AI-powered tools for trip planning and booking, travel brands are leveraging generative AI, predictive analytics, and chatbots to anticipate needs and...
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AI Tools for Small Hotels: How Tourism Businesses Use Hyper-Personalization to Compete

The playing field is leveling in ways we’ve never seen before. While tourism giants have billion-dollar budgets, today’s AI tools are giving small businesses in destinations like Sedona the power to deliver experiences that feel more personal than anything a...
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Take Advantage of Sedona’s Wellness for Your Employee Wellness Programs

Maria drives forty-five minutes each way from Cottonwood to her job at a Sedona resort. Every morning, she watches the red rocks emerge from the dawn mist as she winds up Oak Creek Canyon, and every evening, she reluctantly leaves...
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AI-Powered Financial Analysis for Small Businesses: A Practical Guide

Running a small business means wearing many hats—and the finance hat is often one of the heaviest. Whether you’re a solo entrepreneur, a small business owner without a dedicated finance team, or a growing company that can’t yet afford expensive...
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Sedona Networking Opportunities—Chamber and Beyond

The Vortex of Connection Picture this: You’re standing atop Bell Rock at sunrise, sharing the experience with a fellow hiker you just met on the trail. As you both watch the red rocks glow in the morning light, she mentions...
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How the Sedona Chamber Drives Tourists To Local Businesses

One of our core missions at the Greater Sedona Chamber of Commerce & Tourism Bureau is to ensure that Sedona’s visitor economy benefits the local businesses that make this place extraordinary. Here’s how we’re meeting that need, every day. A...
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Celebrating the Spirit of Entrepreneurship: National Small Business Week (and Month) 2025

In the vibrant landscape of the American economy, small businesses stand as pillars of innovation, job creation, and community enrichment. From bustling Main Street boutiques to groundbreaking tech startups, these enterprises embody the spirit of entrepreneurship and fuel the nation’s...
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