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Flagging Indicators Mean a Fresh Marketing Campaign is Essential

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 24, 2023   Arizona Office of Tourism has hired its new director Lisa Urias, an Arizona Community Foundation leader with more than 20 years of experience in multicultural marketing and public relations. Sedona is a critical piece in Arizona’s tourism tableau, so I touched base with…

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Briar Patch Inn in Sedona, Arizona Celebrates its 40th Anniversary.

Briar Patch Inn, a unique discovery nestled in Oak Creek Canyon. “It’s a little, wonderful paradise, where the river is the maestro, nature the musician and all together they play a peaceful harmony at the Briar Patch,” remarked a guest visiting from Paris. Nestled in between the mighty oaks and the towering sycamores in Oak…

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Sedona is preparing for one of its biggest events of the year

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 17, 2023   This past weekend, Arizona rocked it with major back-to-back sports events such as Super Bowl LVII and the Waste Management Phoenix Open. Nearly 73,000 fans were expected to descend upon State Farm Stadium in Glendale for the Super Bowl, while The WM Phoenix…

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Leadership Through Horsemanship by Cowboy Boot Camp

How did the Sedona Chamber of Commerce help Cowboy Jim Moore’s business? The Sedona Chamber is supporting local business through great connections with other partners and community members. Cowboy Boot Camp ® Horsemanship welcomed staff from two of Sedona’s popular resorts to tour their facilities, greet the horses and discuss how horsemanship programs could be routinely offered to…

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Community Events designed to stimulate conversation

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 10, 2023   Thanks to everyone who engaged in the Community Pulse event yesterday at the Performing Arts Center at Sedona Red Rock High School. Getting in-person updates from community leaders — plus the chance to ask questions — is an authentic ‘town hall’ experience. It’s…

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A new direction in marketing during uncertain times

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS February 3, 2023   The most immediate critical issue for the Chamber is helping steady the local economy in uncertain times. Tourism has slowed. From hotels and shops to restaurants and art galleries, businesses are feeling the pinch: 77% of respondents to a recent Chamber survey said…

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Birthday Celebration of Sedona Schnebly, the City’s Namesake

The Sedona Heritage Museum will kickoff their year-long celebration of their 25th anniversary with a day of free admission for local* residents on Friday, February 24th. The 24th just happens to also be the 146th birthday of Sedona Schnebly, the city’s namesake.  In her honor, the Sedona Chamber of Commerce will bring the cake and…

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The Right Kind of Marketing Can Address Tourism Challenges

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS January 27, 2023   How do you feel about Colorado?  What about Utah?  Can you make a mental distinction between these neighboring states even though they share a border, a tourism economy and the Rocky Mountains? You can, of course. Establishing those distinctions is one function of…

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Redefining tourism management is a critical, yet chaotic process

 THIS ARTICLE APPEARS IN THE RED ROCK NEWS January 20, 2023   True or false: Does city tax dollars paid by Sedona residents fund the Sedona Chamber of Commerce & Tourism Bureau? Many people persistently believe this, though it has never been true. The Chamber’s support comes from more than 700 members who pay an…

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Cowboy Boot Camp’s “Horsemanship Fundamentals”

Join Cowboy Jim for a weekend course full of insightful rider education, personal growth, unique social experiences, and fun, in the stunning Red Rock area of Sedona, Arizona. Working with Horses and captivating views in one the most enchanting places on the planet – what could be better!   At Cowboy Boot Camp®, they have…

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