2025 Greater Sedona Chamber Board of Directors

The Greater Sedona Chamber of Commerce & Tourism Bureau’s Board of Directors meets regularly on the fourth Thursday of the month from 7:30 – 9:30 a.m. At the beginning of the meeting, there is an allotted time for member/public comment. Please fill out the Request to Speak form and hand it to the Chairperson or CEO at the beginning of the meeting.

Chair - Cheryl Barron, Whispering Creek B&B

Cheryl is the owner of the Whispering Creek B&B. A Sedona resident since 2015, Mrs. Barron came from Washington DC where she was a Regional Manager for multiple brands within Marriott overseeing the total operations with the focus on Quality Assurance. Previous to that she worked in many cities throughout the US opening Marriott Hotels with an emphasis on Residence Inn's and Courtyard Brands. Cheryl has worked for major chains such as Marriott, Hilton, Best Western and Sheraton Hotels and started her career in Denver while attending the University of Colorado. Married in 1992, Cheryl and Joe have two daughters, Stephanie and Karina and are now empty nesting with their two dogs, Cooper & Leo. For fun, they take full advantage of their Marriott benefits and travel the world.

Vice Chair - Lonnie Lillie, Aiden by Best Western

Lonnie Lillie graduated high school in June of 1984 and moved to Sedona one week later. His first job was a bus boy at the Hideaway Restaurant. In three years Lonnie worked his way up into assistant manager and shortly after became manager. Married in 1990 Lonnie and Lori now have two children, Ryan and Rachel. Lonnie maintained the manager position at the Hideaway Restaurant through 2000. In January 2001, Lonnie's father-in-law Leon Lunsway retired as General Manager of the Best Western PLUS Arroyo Roble Hotel and Creekside Villas. Lonnie was the General Manager at the Best Western from 2001 to 2017, where he received certification as a "Certified Hospitality Sale Professional" and a "Certified Hospitality Administrator." In 2015 Lonnie was Arizona Hotelier of the Year. He is currently the General Manager at Aiden by Best Western. For over a decade he has served on numerous business committees throughout the greater Sedona region.

Treasurer - Clifford F. Loader, Northern Arizona Healthcare

As the Chief Financial Officer of Northern Arizona Healthcare, Cliff is the Senior Leadership Team member responsible for the financial health and sustainability of the organization. Northern Arizona Healthcare serves a region of our state that encompasses more than 50,000 square miles and serves more than 700,000 people. NAH operates two hospitals (Flagstaff Medical Center and Verde Valley Medical Center), primary care and specialty physician clinics, outpatient surgical centers, the Heart and Vascular Center of Northern Arizona, Cancer Centers of Northern Arizona, EntireCare Rehab & Sports Medicine, Fit Kids of Arizona, Valley View Care, Guardian Air and Guardian Medical Transport.

Secretary - Julie Richard, Sedona Arts Center

Julie Richard is the CEO of the Sedona Arts Center. She most recently held the position of the Executive Director of the Maine Arts Commission which is a government agency that supports and promotes the arts. Prior to her work in Maine, she held the position of president & CEO of the West Valley Arts Council which operates in the West Valley of Greater Phoenix, Arizona and Executive Director of the Metropolitan Arts Council in Greenville, South Carolina. Julie earned BS degrees in Psychology and Music and a MA in Business from the University of Wisconsin Madison. Previous positions include Managing Director of Tulsa Opera in Tulsa, Oklahoma; Managing Director of Syracuse Opera in Syracuse, New York; and Executive Director of the Cayuga Community College Foundation in Auburn, New York. She has held positions on numerous boards and has presented at many national conferences on topics such as board governance, strategic and cultural planning, fundraising, arts education programming, marketing the arts and more.

Ex-Officio, Immediate Past Chair - Mike Wise, Realty ONE Group Mountain Desert

Mike Wise is an active realtor serving residential and commercial properties in Sedona and the Verde Valley with Realty ONE Group Mountain Desert and is co-owner of the Sycamore Group.
He serves on the Sedona Economic Diversification Team and the Cottonwood Economic Development Council. He holds a Bachelor of Arts in Psychology from La Sierra University.

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Mike holds vintage roots in Sedona. In 1955, Mike moved to Sedona with his mother and father. His father was an excavator/earth mover responsible for building many roads, such as Soldiers Pass Road and Mountain Shadows Drive, building sites, and athletic fields in the area, including the ball field at Posse Grounds Park. The late 1960s saw difficult economic times in Sedona, and the family moved away. Mike returned to Sedona with his family in 2004.

Due to Mike’s early experiences in Sedona, his degree and real estate licensing, he is passionate about economic development and quality of life in Sedona and the Verde Valley. When he is not out within the community, he enjoys cycling, mountain bike riding, and skiing. These interests make Sedona just about the perfect place to live.

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Jesse Alexander, Sedona Center

Jesse is an Arizona native with 30 years of hospitality management experience. He is the Chief Operating Officer for the Canyon Portal and Sinagua Plaza shopping centers in Uptown, as well as the Sedona Trolley, three Uptown restaurants and retail stores.

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Jesse has a BS degree from ASU in Human Resource Management and served as General Manager of the L’Auberge from 2008 to 2016.

Jesse believes Sedona is “a special place,” and says the visitor experience should always include “feeling the specialness” of Sedona. Jesse is an avid long-distance runner, rock climber and outdoor adventurer.

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Ryan Glass, The Blazin' M Ranch

Ryan Glass is the Cowboy in Charge at the Blazin’ M Ranch in Cottonwood, Arizona. He welcomes guests three to five nights a week at the family-owned western-themed dinner theater and even performs in their Country Western show! Ryan received his bachelor’s degree from NYU in theater and went on to produce and direct for film and television. After his stint in entertainment at an early age, Ryan decided to pursue a different career path as an educator and became a successful high school algebra teacher in the South Bronx of New York. After nine years in education, Ryan decided it was time to change paths once again, which eventually led him to Prescott and then to Cottonwood. There, he and his family bought the Blazin’ M Ranch from Lori and Dan Mabery. The Blazin’ M has been a Sedona Chamber member for over 30 years and Ryan is proud to continue the legacy of the fun, family-friendly entertainment that the Mabery’s brought to the Verde Valley.

Gary Glenn, The Sedona Image Maker

Gary Glenn has lived in Sedona full time for 4 years and has quickly become a recognizable contributor to the community. Gary is a professional photographer specializing in Event Photography and Personality Portrait Photography.
Gary lived and worked in Australia for 40 years, working as a professional public speaker and business consultant. His experience gave the opportunity to intimately view hundreds of businesses and work with them with the aim to build their sales processes, their management practices and their staff motivation.
Gary's introduction to Sedona occurred when he had a Film accepted in the Sedona International Film Festival in 2013 and he visited here, from Australia, almost every month before moving here full time in 2016.
Throughout his career as a speaker and consultant, Gary has worked as a professional imagemaker specializing in photography and video.

Eben Hartzenberg, Bennali Management Group

Eben Hartzenberg is an entrepreneur who is passionate about business and loves Sedona. For the past 30 years he has operated in multiple fields including banking and finance, the automotive industry and specialty retail. During the last three decades he developed and honed a strong set of skills that are necessary to effectively manage a healthy business. Hartzenberg has a proven track record of successfully running multimillion dollar enterprises, both in the United States and abroad. In Sedona, he and his wife currently own and operate seven well-known retail locations in Uptown and Tlaquepaque. The Hartzenberg business vision is to create an exceptional shopping experience for Sedona visitors, and it is their mission to educate and elevate their nearly 50 employees.

KC Kinsey, Hilton Sedona Resort at Bell Rock

KC Kinsey has been a full-time resident of the Village of Oak Creek with his wife Sunni since September 2018. As General Manager for the largest resort property in the Sedona/VOC area, he is responsible for all aspects of the day-to-day operations at the Hilton Sedona Resort, eForea Spa and the Sedona Athletic Club. Prior to relocating to Sedona, he was a resident of the greater Palm Springs area for 18 years where he and his wife raised their two children. KC has operated some of the finest resorts on the West Coast, including the Historic Waldorf Astoria La Quinta Resort & Club and PGA WEST. His hospitality career of 30 plus years includes Executive level positions in Sales, Marketing, Membership, and Operations at Convention Hotels to Boutique Resorts. Read More Here

Jacob Kipping, Enchantment Resort

Jacob Kipping’s love for nature and community began as a Boy Scout in the Adirondack Mountains of upstate New York. Kipping’s hospitality experience spans three decades, and he’s held various leadership roles and contributed to local initiatives, serving on the Franklin County Tourism Advisory Board, Village Downtown Advisory Board and Treasurer of the Saranac Lake Chamber of Commerce. Kipping is the General Manager of Enchantment Resort, where he is dedicated to fostering meaningful relationships within the community and ensuring Sedona thrives as a destination for both residents and visitors alike.
His vision for the local business community in Sedona focuses on sustainable growth that honors the unique natural beauty and cultural heritage of the area while fostering economic vitality.
As a member of the Board of Directors, he prioritizes fostering sustainable tourism, supporting local business development and enhancing community collaboration. His agenda focuses on initiatives that provide educational resources and mentorship to local entrepreneurs and advocate for policies that protect Sedona’s natural resources. He works to build stronger partnerships between businesses, government and community organizations to create a unified approach to addressing economic and environmental challenges. These priorities will help ensure Sedona remains a thriving destination while preserving its character for future generations.

Leslie McLean, Pink Jeep Tours

Leslie moved to Phoenix, Arizona as an infant and has been a Sedona resident for 25 years. She began the first two years of her career in Phoenix door-to-door copier/facsimile sales. Shortly thereafter, she joined the Management Trainee program at Enterprise Rent-A-Car. She worked in what were two of the busiest locations in the Valley. There she gained experience in the customer service industry working in the rental car dealership/service industry as well as the airport car rental side of the business. After being promoted to Management Assistant, she transferred to the Sedona branch. After hearing such great things about a pillar company in Sedona, Pink Jeep Tours, she accepted a position as Customer Service Representative. In 2005 she moved into Group Sales. In 2008 she was promoted to Group Sales Manager. For over 20 years now, Leslie has enjoyed being an integral part of America’s first Jeep tour where she continues to enjoy creating memories worth repeating for family reunions, corporate retreats, weddings and more! Leslie, husband, Robert McLean and daughter Kaylee McLean, reside in the Village of Oak Creek.

Mackenzie Rodgers, APS

Mackenzie Rodgers is the Northern Arizona Division Director with APS whose responsibilities include overseeing all construction and maintenance performed out of our Verde Valley, Flagstaff, Prescott, Wickenburg, Snowflake and Payson offices.
Mackenzie believes in the importance of local collaboration and support that allows each of the communities in Northern Arizona to maintain their unique perspectives and personalities. Mackenzie proudly serves on the board for the Prescott Valley Economic Development Foundation, as the Secretary for the Boys and Girls Club of Central Arizona and as the 2022 Chair for the Prescott Chamber of Commerce. She lives in the Prescott area with her husband and two children and is looking forward to continuing APS’s support and engagement with the local communities where we live and serve.
She herself has worked for APS since 2007 and has held multiple titles in the Transmission and Distribution, Generation, Customer Service and Public Policy departments. She is certified as a Project Management Professional and graduated from Loyola Marymount University.

Ed Rose, Sedona-Oak Creek Airport Authority

I have been employed in the field of Airport Management for 39 years. I've worked at airports in New York, Texas, California, North Carolina, and now Arizona. I've worked with Law Enforcement, Emergency Services, local governments, economic development corporations, military, Tourism Promotion Agencies, and Chambers of Commerce to target markets for use of the airport facilities and for special events. I'm co-founder of the Great Hudson Valley Balloon Race and The Autumn Warbird Fly-In. Both events were located in Southern New York. I served as President of the New York Airport Manager's Association which included the Port Authority of NY /NJ, Capital District Transportation Authority, Niagara Frontier Transportation Authority, I operated my own Guide business for 20 years, Outdoor Services of the Hudson Valley, sharing my passion for the outdoors through hiking, camping, hunting, fishing, rock and ice climbing, and remote kayaking adventures. I'm super keen on protecting our environment. I'm a husband, father of four, and grandfather of two. Public speaking is part of my everyday duties. I'm very community minded and seek to increase the airport's utility and contribution to the community through cultivated partnerships.

Danielle Sonn, Hampton Inn by Hilton

Danielle is the Complex General Manager of Hampton Inn by Hilton and has been a resident of the Sedona area for the majority of 32 years. Having attended Sedona’s public schools in her youth, she developed a connection to this community both personally and professionally. She found her love for hospitality while working at L’Auberge de Sedona during high school and continued her employment with them for a few years after graduation in several roles. Danielle was the Director of Rooms for Sedona Rouge Hotel and Spa (now rebranded as The Wilde) from 2013-2020, where she played a key role in the expansion and renovation of the property. In her time as a General Manager, Danielle has accomplished multiple accolades with her ownership groups. These include the 2021 Top GOP award, achieving the first Gold Sustainability Certification for a lodging establishment in Sedona, and, most recently, she has been appointed as a member of the General Manager’s Advisory Council for Highgate. She has two school-aged children that she is happy to be raising in the same town that raised her. Danielle is passionate about the Sedona community and helping to find the balance between tourism and the quality of life for its residents.

Mark Tufte, Pinnacle Bank

Mark is a native-born Arizonian. He holds a Bachelor of Science in Business Management and has been in Banking for over 26 years. He is Branch President with Pinnacle Bank, and recently played a key role in opening the Sedona office in 2022. His primary functions at Pinnacle Bank are branch oversight, commercial lending and residential construction financing. He is excited to get involved in Sedona and thinks the Sedona Chamber is a great place to start.