Verde Valley Wine

AS SEEN IN THE RED ROCK NEWS August 7, 2020 Verde Valley wines are a $56 million annual business, and like a good vintage, that may take you a bit by surprise. The Southwest Wine Center at Yavapai College in...
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Verde Conservation Grant Program

Friends of the Verde River is pleased to announce the 2020 cycle of the Verde Conservation Grant program.  More than 50 local businesses and their customers contribute to the Verde Conservation Partner program which creates a fund to support two superb...
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Community Conversation #2: Stories from the Pandemic

Once the pandemic took hold in our community, we needed a way for all of us to see what was happening. We wanted to share positive stories of resilience. The Sustainability Alliance, in collaboration with OLLI-Sedona started hosting virtual dialogs....
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Processors Open Up on Glass-sorting Improvements

I wanted to share with you our inclusion in an online and print article on glass recycling. I was a presenter on a webinar sponsored by the Glass Recycling Coalition and this article came from the webinar presentation. It is...
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Sedona Heritage Museum Receives Arizona Humanities Grant

The Sedona Heritage Museum has been informed that they are the recipient of a CARES Act Emergency Relief grant from the Arizona Humanities. Intended to support cultural organizations with “a track record of providing accessible humanities programs, and are facing...
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Chocolita has received Innovator/Silver Sustainable Business Certification

Dark chocolate has a long reputation as a healthy food, and Chocolita, LLC takes it a step further by adding medicinal herbs. Sarah Ann Lesslie discovered the potential of chocolate during her move to Sedona. After working with ChocolaTree (another...
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Events are Moving Swiftly

AS SEEN IN THE RED ROCK NEWS May 29, 2020 Events are moving swiftly. Issues such as government spending and economic recovery rightfully dominate the headlines, but crucial local developments are happening just below the radar. Here are just three....
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Sedona Hotels Reward Local Retail Clerks Dedication During Coronavirus Crisis

Members of the Sedona Lodging Council are donating free stays to celebrate “unsung heroes” who served the public throughout the pandemic. SEDONA, ARIZ. — As the coronavirus crisis has ravaged communities around the world, a great deal of well-deserved praise...
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Sedona Phased Reopening

AS SEEN IN THE RED ROCK NEWS May 22, 2020 Around Sedona, phased reopening is more evident each day. Many stores are open, restaurants are serving, popular recreation sites are back, people are out.  Often-maligned day trippers, whose spending is...
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Partial and Voluntary Re-opening

AS SEEN IN THE RED ROCK NEWS May 8, 2020 Today is a day you may greet with excitement, anxiety or a blend of both. Under Governor Doug Ducey’s Executive Order, retail stores may re-open this morning, provided they “implement...
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Friends of the Verde River is now a Certified Sustainable Business at the Innovator/Silver

Friends of the Verde River began as an informal gathering of volunteer river activists in 2007. They later merged with the Verde River Basin Partnership, a founding member of the Sustainability Alliance, and in 2011 became an official 501(c)(3). Friends...
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Moving Forward

AS SEEN IN THE RED ROCK NEWS May 1, 2020 Even before Governor Ducey’s announcement about next steps in dealing with the pandemic, the Chamber was working with the state task force on restoring Arizona’s tourism industry and responding to...
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